Audio book description

What the Critics Say

"A clear and exciting preview of how peer innovation will change everything." (Booklist)
"This clear and meticulously researched primer gives business leaders big leg up on mass collaboration possibilities." (Publishers Weekly)

In just the last few years, traditional collaboration in a meeting room, on a conference call, and even in a convention center has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the burgeoning growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the 21st century.

Based on a $9-million research project led by best-selling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing genomes, remixing their favorite music, designing software, finding cures for disease, editing school texts, inventing new cosmetics, and even building motorcycles. You'll read about:

Rob McEwen, the Goldcorp, Inc., CEO who used open-source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.

Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.

Mature companies, like Procter & Gamble, that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the 21st century.

 

What people are saying about 'Wikinomics'

"If you think you know it all already, think again -- Don Tapscott and Anthony Williams provide deep insights and clarify early trends at the dynamic intersection of collaboration and leading edge IT, stopping along the way to address innovative approaches to managing intellectual property, the emerging prosumer society where anyone can simultaneously be a producer or consumer, and open platforms to harness collective intelligence. Not content to merely report on this revolution, they cogently explain root causes and provide key insights that any business or technology leader must have to remain competitive."

- Joseph Weinman, Executive Director, Strategy and Emerging Services, ATT

"No company today, no matter how large or how global, can innovate fast enough or big enough by itself. Collaboration – externally with consumers and customers, suppliers and business partners, and internally across business and organization boundaries – is critical. Wikinomics reveals the next historic step – the art and science of mass collaboration where companies open up to the world. It is an important book."

- A. G. Lafley, CEO, Procter & Gamble

"A deeply profound and hopeful book. Wikinomics provides compelling evidence that the emerging 'creative commons' can be a boon, not a threat to business. Every CEO should read this book and heed its wise counsel if they want to succeed in the emerging global economy."

- Klaus Schwab, Founder and Executive Chairman, World Economic Forum

"Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led."

- Warren Bennis, Dist. Professor of Management, University of Southern California, and author, On Becoming a Leader

"Wikinomics illuminates the truth we are seeing in markets around the globe. The more you share, the more you win. Wikinomics sheds light on the many faces of business collaboration and presents a powerful new strategy for business leaders in a world where customers, employees, and low-cost producers are seizing control."

- Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne Worldwide

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Important Notice: The packaging of this DVD may varied from the original packaging. This not the original cd but have the same quality.