The 100 Absolutely Unbreakable Laws Of Business Success

Amazon.com Review
The scrappy spirit of Horatio Alger is alive and well in success guru Brian Tracy. He may not be a household name yet like his colleagues Warren Bennis and Anthony Robbins, but (his publisher tells us) he still lectures hundreds of thousands annually on personal and professional development, including top cats at IBM and Arthur Andersen. This, his latest of some 10 books (including the "bestseller" Maximum Achievement), is exactly what its title suggests--100 maxims and MOs everyone must learn and live by to make it big, broken down into the laws of Life, Success, Business, Leadership, Money, Selling, Negotiating, and Time Management. Each law is followed up by anecdotes and quotes through history, plus bulleted points on "How You Can Apply This Law Immediately," which provide welcome structure and practicality.

In fact, Tracy's 100 laws are so cheerily practical, such an astoundingly uncomplicated affirmation of good old American bootstrap self-determinism, they recall the days when Alger's fictional bootblacks and newsboys finally made it big through pluck, elbow grease, and wide-grinning high hopes alone. (And, consciously or not, Tracy does seem to reside in a boys' world: among the countless men of means he cites here--from Emerson, Twain, and Lincoln to Henry Ford, Sam Walton, and, uh, Jesus Christ--this reviewer counted a whopping two women.) At times, Tracy's laws read like a Rotarian's shameless plug for capitalism ("The free market is the most efficient way for millions of people to have their needs met at the lowest possible cost"), an expression of Nietzschean contempt ("People are poor because they have not yet decided to become rich"), or, in a few instances, the kind of declaration that sets survivors of totalitarian regimes all a-tremble ("Power gravitates to the person who can use it most effectively to get the desired results"--yikes!).

That said, Tracy's pronouncements are more than usually correct; an unfailing boost to the indecisive, underconfident, or fatalistic soul ("You are completely responsible for everything you are and for everything you become and achieve"); and even occasionally astute, especially in matters of sales ("Top money-earners in sales are viewed as consultants, helpers, counselors, and advisors to their customers, not as salespeople"), where he had his own humble beginnings. You won't find anything especially new in Tracy's 100 Absolutely Unbreakable Laws, so think of it as all the best advice for improvement of your self, career, and business you'll ever read or hear, packed into one turbocharged go-getter's almanac. At the book's start, Tracy promises us that just by writing down 10 of our goals in the first-person present tense ("I actually AM too rich and too thin!"), eight will have come true in a year's time. I ask you: Did even your own mother ever have that much faith in you? --Timothy Murphy --This text refers to the Hardcover edition.

Review
"Brian Tracy's book of Laws has something for everyone who wants to be a success in any walk of life. " -- H. Norman Schwarzkopf, General, U.S. Army, Retired

"Eloquently - yet practically - written, [this book] should be required reading for every entrepreneur, manager, and leader!" -- Scott McKain, Vice Chairman, Durham Capital Corporation

"If you're in a hurry, you must read this bottom-line, get-to-the-point, give-me-the-answer-NOW success guide." -- Patricia Fripp, author of Get What You Want

"One of the country's leading authorities on the development of human potential and personal effectiveness..." -- The Business Journal

"The best book you'll ever read on success. Absolutely packed with useful information...Apply it for extraordinary achievement!" -- Nido R. Qubein, Chairman, Creative Services, Inc.

"These 100 laws contain the timeless wisdom of business learned throughout the ages..." -- Peter Lowe, President, Peter Lowe International

Tracy's book of Laws has something for everyone who wants to be a success in any walk of life... -- H. Norman Schwarzkopf, General, U.S. Army, Retired --This text refers to the Hardcover edition.

Product Description
Why are some people more successful in business? Why do some businesses flourish where others fail? Renowned business speaker and author, Brian Tracy has discovered the answers to these puzzling questions. In The 100 Absolutely Unbreakable Laws of Business Success Tracy draws on his thirty years’ experience to present a set of universal laws that lie behind the success of business people everywhere, in every kind of enterprise, large and small. Tracy breaks the 100 laws down into nine categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. Drawing on a lifetime of observation, investigation, and experience, Tracy identifies and defines each law—such as the Law of Cause and Effect and the Law of Increasing Returns—and reveals its source, illustrates how it functions through real-life examples, and shows how to apply it through specific exercises that everyone can use to begin the journey toward greater business success. Easy to read, easy to understand, and easy to apply, The 100 Absolutely Unbreakable Laws of Business Success offers a straightforward, eye-opening, life-affirming approach to how the world of business really works.

About the Author
Brian Tracy is one of America’s leading authorities on the development of human potential and personal effectiveness. He’s a dynamic and inspiring speaker with a wonderful ability to inform and inspire audiences toward peak performance and high levels of achievement.

He addresses thousands of people each year on the subjects of personal and professional development, including the executives and staff of IBM, Arthur Andersen, McDonnell Douglas and The Million Dollar Round Table. His talks and seminars on leadership, self-esteem, goals and strategy, creativity and success psychology bring about immediate changes and long-term results.

Tracy has a B.Comm and an M.A. and is the chairman of Brian Tracy International, a human resource company based in San Diego, California.

Prior to founding Brian Tracy International, Tracy was the chief operating officer of a development company with $265 ,million in assets and $75 million in annual sales. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high-level consulting assignments with billion-dollar-plus corporations in strategic planning and organizational development.

Tracy has traveled and worked in over 80 countries on six continents and speaks four languages. He is an avid reader in management, psychology, economics, metaphysics and history, and he brings a unique perspective and style to his talks. He has the remarkable ability to capture and hold audience attention with a fast-moving combination of stories, examples, humor and concrete, practical ideas that get results—fast.

He is the author/narrator of bestselling audio cassette programs, including The Psychology of Achievement, How to Start and Succeed in Your Own Business, The Psychology of Selling, Peak Performance Woman, The Psychology of Success, and 24 Techniques for Closing the Sale.

Tracy has produced more than 200 hours of audio and video learning programs covering the entire spectrum of human and corporate performance. These programs, which have taken more than 25 years of research and experience to develop, are some of the bestselling learning tools in the world.