This comprehensive book offers an engaging look into new and
traditional strategic management topics. Its thorough coverage helps
readers develop an understanding of the wide range of theories and
research available in this field—from competitive strategy and industry
analysis to environmental trends and ethics. Integration of
international issues throughout provides an essential understanding of
global economics and its impact on business activities in any location.
This book contains the latest research and examples of
well-known and not-so-well known companies dealing with complicated
strategic issues. . For directors of strategic planning, competitive intelligence analysts, and strategic planners.( From 11th Edition )


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