This camera refuses to go unnoticed. The Sony DSC-T300 offers excellent performance and an elegant, sophisticated design. It includes Smile Shutter technology to help capture smiles automatically as they happen, as well as Face Detection technology to optimize focus, exposure and color for up to eight faces. The compact body features 10.1 megapixel resolution and a beautiful, wide 3.5" touch-screen LCD for easy operation. In addition, Intelligent Scene Recognition automatically selects your camera's settings based on detected lighting conditions. The DSC-T300 completes the package with a Carl Zeiss® 5x optical zoom lens and Sony's Double Anti-Blur solution, for crisp, clear images. Also available in silver and red.

10.1 MP Super HAD™ CCD

More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® 5X Optical Zoom Lens

5X optical zoom gives you the power to get even closer to the action -- a real benefit for distant landscape views and dramatic portraits.

3.5”¹ Widescreen Clear Photo LCD Plus™ Display

A huge 3.5”¹ widescreen Clear Photo LCD Plus™ LCD display includes an anti-reflective coating that provides for excellent visibility to help you compose, view, and share photos with superb clarity and color reproduction, even in bright sunlight.

15 MB² Internal Memory

15MB² Internal Memory --- Even if you forget your flash memory card, you can get the shot because 15MB² internal memory lets you capture a limited number of shots with in-camera convenience, then easily transfer your shots to a PC or optional Memory Stick Duo™ media/Memory Stick PRO Duo™.

Memory Stick Duo™ Media Convenience

A built-in slot accepts optional Memory Stick Duo™ media or Memory Stick PRO Duo™ media -- the compact, high-capacity storage media that make it easily to upload photos to your PC and are compatible with millions of devices worldwide.

16:9 High-Resolution Mode

In addition to the standard 2-megapixel size, the convenient 16:9 aspect ratio shooting mode for HDTV³ display can now be shot in 7-megapixels, making it possible to obtain beautiful, high-definition prints with the same aspect ratio as HDTV.

HDTV Compatibility³

High-resolution images can be enjoyed in all their beauty simply by connecting the camera directly to a Sony BRAVIA® HDTV or other compatible HDTV3. This provides an excellent alternative to viewing photos as prints or on a computer monitor, and is ideal for users who want to share photos in the comfort of their living room. Optional HD solutions include a Cyber-shot® cradle/charger with component cable output, or component cable directly to your HDTV.

Automatic Macro Shooting

Standard Auto Focus now covers the macro focus range, eliminating the need to manually change focus modes for close-up photography. The Macro mode has not been eliminated, and enabling it accelerates Auto Focus when shooting at point-blank range.

Burst Mode

You can fire off up to one hundred (100) shots at Approx.0.64 second intervals (at any resolution: VGA to full resolution mode) -- a great way to capture a child’s first steps or a pet’s best tricks.

Convenient Photo Modes

To adjust quickly for specific shooting situations, you can choose from several convenient photo modes, including Auto, Program Auto, and Scene Selections such as Twilight, Twilight Portrait, Fireworks, Smile Shutter, Underwater, Landscape, Soft Snap, Snow, High Sensitivity, High Speed Shutter, and Beach environments.

Dynamic Range Optimization

o Dynamic Range Optimization --- Powered by the exclusive Sony BionzTM high-speed processing engine, Dynamic Range Optimization(DRO) preserves image data in bright highlights and reveals more detail in shadows or backlit areas -- for great results even in difficult lighting conditions. New DRO Plus mode enhances optimization, analyzing each region of an image and performing additional image processing.

Easy Image Management

To help you find the right image among many, Date View and Favorites have been added to the standard Folder View. Date View displays a calendar view, while Favorites shows only your selected images. Furthermore, you can filter photos by face types such as portrait, child, baby, and smile.

Easy Shooting Mode

A simplified camera environment especially attractive to beginners or digital camera users who want to keep things simple, Easy Shooting provides easy-to-read, on-screen instructions and limits the number of camera settings to help prevent misuse of the camera while still providing excellent results.

Enhanced Paint Function

The ability to “paint” decorative borders or graphic stamps like hearts, stars, arrows, and hand drawn words or symbols to add charm and fun to photos you save, print, or send via email(Internet connection required).

Face Detection

Face Detection technology automatically controls flash, focus, exposure, and white balance to help reveal faces in shadows, make skin tones look more natural, reduce red-eye, and eliminates harsh facial glare.

Function Guide

This beginner-friendly function helps manage various functions and settings by displaying the description of chosen functions or settings on the LCD screen. The Correction Guide can also be switched off.

High Sensitivity (ISO 3200) Mode

With high sensitivity of ISO 3200, you can shoot effectively in low light without flash to preserve the mood, while the Sony Clear RAW™ Noise Reduction system helps suppress the color noise that can degrade low-light shots.

In-Camera Retouching

Add creative effects to photos after you shoot using any of 10 editing functions, including: Trimming, Red-Eye adjustment, Soft Focus filter, Unsharp Mask, Cross filter, Partial Color filter, Fish-eye filter, Retro, Radial Blur and Happy Face. The Happy Face effect uses photo retouching to put a smile on faces, with smile levels adjustable from 1 to 5.

In-Camera Red-Eye Correction

Irritating “glowing eyes” can ruin even the most creative photos, but in-camera red eye Correction adjusts your photos at the touch of a button to reduce lingering red-eye effect that other systems might miss.

Intelligent Scene Recognition Mode

Intelligent Scene Recognition mode automatically detects 5 different types of scenes and selects the appropriate camera setting: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a Tripod. Intelligent Scene Recognition has two different modes, advanced and auto. Advanced mode takes two shots, one with the standard automatic settings and the other with optimized settings. Auto mode takes a single shot, arbitrarily deciding on the proper setting.

Multi-Resizing Function

Resize your photos in-camera for virtually any purpose! Any size picture images can be resized to widescreen 16:9 and 2 MP resolution for display on an HDTV. Conversely, high resolution, widescreen 16:9 images or any size picture can be resized to 4:3 size with VGA (640 x 480) resolution -- perfect for sharing with friends and family via e-mail (internet connection required).

Photo Music⁴

Expanding the HD Slide Show with Music feature, PHOTOMUSIC combines images with music to produce fun and entertaining slide shows. The five standard visual effects (Simple, Basic, Nostalgic, Active and Stylish) have been supplemented with Face1: Basic, Face2: Nostalgic and Face3: Stylish for a total of eight effects. Additionally, the number of music tracks stored in the camera memory has been doubled from four to eight, and music playback time has been extended from three to five minutes per track. More personalized slide shows are also possible by transferring music from a PC to the camera.

“PhotoTV HD”⁸

PhotoTV HD compatibility⁸ allows the camera to be connected to a PhotoTV HD-capable Sony BRAVIA™ HDTV via the optional HD output adaptor, for highly detailed, high-definition color images displayed in unprecedented realism and full HD quality.

Picture Motion Browser Software

Supplied software makes it easier to upload, organize, and search photos on your PC. When shooting photos using your camera and an optional GPS unit, the software even provides a convenient map view function that lets you sort photos by location and display their origin on a world map.

Simple Icon Setup Controls

To the left and right of the image area on your widescreen display, simple icons allow quick touch-screen operation of essential camera functions. The icons can be switched off to provide a full 16:9 widescreen view of your photos -- and the on-screen Function Guide display helps you learn camera setup operations.

Smile Shutter Mode

Smile Shutter™ technology captures smiles the moment they happen⁶ - without the need to press the shutter. The mode can be set to capture when your subject laughs, smiles or even grins, and like Face Detection is able to differentiate children and adults to set priority.

Sony Double Anti-Blur Solution

The combination of Super SteadyShot® optical image stabilization and high ISO sensitivity helps compensate for shaky hands, minimizes blur, and allow flash-free shooting to preserve the mood.

Stamina® Battery Power

Provides extended battery life and shooting capacity when using a fully charged Lithium Ion battery-- enough to cover a long weekend or a whole vacation.

Super SteadyShot® Optical Image Stabilization

Super SteadyShot® Image Stabilization compensates for shaky hands and minimizes blur with a built-in gyro sensor that detects camera movement and sends correcting signals to a stabilization lens — so there’s no need to crop in on your shot to reduce blur.

Wide Zoom Display

To use the entire image area of the camera’s widescreen LCD and compatible HDTV³ screens, Wide Zoom automatically expands standard 4:3 and 3:2 images to 16:9.