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CIM Study Text
Promotional Practice
* The development of today’s promotional environment.
* The client-agency-media relationship today.
* Theories and models of promotion.
* Planning and briefing in advertising.
* Broadcast media opportunities.
* Non-broadcast media opportunities and others.
* 148 pages.
By Cathy Ace – CIM Examiner
1995
Quantity
1 book
Weight
450g
Condition
Good condition
Read only once
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