Marketing Fundamentals

Condition: Used, in very good condition. (162 Pages)

Revision Tips, Exam Hints, Model Answers Workbook

The marketing culture,

Tools of marketing: marketing research, product, portfolio management and new product development, price, place and promotion,

Combining and extending the marketing mix: elements of planning and control,

Customer care and

The evolving marketing culture.

By Geoff Lancaster (CIM Senior Examiner) & Frank Withey

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