Sleekly designed with a gorgeous black-and-silver fashion/industrial look, the PRADA phone measures just 0.5-inches thin.

Turn the PRADA Phone over to take 400 x 240-pixel widescreen video or 2-megapixel still photos.

Amazingly small with a body that measures 3.9 x 2.1 x 0.5 inches, the PRADA Phone weighs just 3 ounces (50 percent less than the Apple iPhone). The candybar has an understated, Avante-Garde design that resembles a highly styled high-definition television. It features a piano-black casing on the back and on the front surrounding the screen, and its features are softened by gently rounded corners. The sides are accented by a polished silver metal.

You'll interact with the PRADA Phone primarily with your finger on the 3-inch (diagonal) touchscreen, which has a resolution of 240 x 400 pixels and a display capability of 256K colors. The Flash-based user interface displays glowing icons that disappear when not in use to reveal a stark black Prada theme. However, the UI can be changed to one of three pre-loaded themes--the Butterfly and Fish themes actually place a small creature on the standby screen that can follow your finger around. The standby screen is also home to the clock, which is operated with finger taps and can be dragged around the screen. The PRADA Phone offers a virtual numeric keypad, instead of a virtual QWERTY keyboard, for dialing of numbers and writing text messages (with help from the integrated T9 predictive text entry technology). The main menu system is arranged like tabbed folder pages full of icons and is intuitive and quick to learn.

At just 3 ounces, the PRADA Phone is less than half the size of Apple's iPhone.

Unlike Apple's iPhone, the PRADA Phone does have a number of real off-screen buttons and controls. The call control and back keys are on the front of the device, a lock key and a multi-function camera/music key are on the right edge, and the ring profiles key, volume control, and charger/headset port are located on the left edge.

The 2-megapixel, auto-focus camera features a lens made by Germany's Schneider-Kreuznach, which is known for it's high level of optics quality. It tops out at a resolution of 1600 x 1200 pixels, but also offers a range of resolution choices down to 320 x 240 pixels. It includes a self-timer, three quality modes, four color effects, white balance settings, a choice of shutter sounds, and a multishot mode. You can also shoot video clips with several resolution choices (including 400 x 240-pixel widescreen, matching the PRADA Phone's screen, and the more standard 176 x 144 QCIF).

The Bluetooth version 2.0 wireless connectivity includes profiles for communication headset, data transfer and the A2DP Bluetooth advanced audio profile, which enables you to stream audio to a pair of compatible Bluetooth stereo headphones. The integrated digital audio player offers support for a variety of formats (MP3, AAC, AAC+, WMA, RA), as does the video player (MPEG4, H.263, H.264). Your entertainment options are expanded even further with a built-in FM radio (which is used in tandem with the included headset attached, as it serves as the antenna).

While not fully considered a smartphone, the PRADA Phone comes equipped with document viewers offering compatibility with today's most widely recognized file formats, including text files, PDFs and Microsoft Office documents--Word (.doc), Excel (.xls), and PowerPoint (.ppt) files. It also includes a full range of personal information management (PIM) organizer applications (calendar, to do list, world clock, unit converter, and calculator). With its fast USB 2.0 connection, the unit can also be used as a mass storage device. The phone has an expansion slot for MicroSD memory cards, which currently provide a maximum capacity of 4 GB of storage (as of August 2007).

Other features include:

• Phonebook stores up to 1000 contact entries with up to four numbers, one e-mail address, and a memo field for each entry
• Call log records 40 dialed/received/missed calls
• Support for polyphonic and MP3-based ringtones (40 channels)
• Vibration mode
• Pre-loaded games: Halloween Fever, Photo Puzzle, Virus, Pipe
• Proprietary port for headset jack
• Speakerphone for handsfree communication; voice recorder
• SMTP and POP3 email
• SMS and MMS messaging
• WAP 2.0 Web browser

Vital Statistics
The PRADA Phone by LG weighs 3 ounces and measures 3.9 x 2.1 x 0.5 inches. Its 800 mAh lithium-ion battery is rated at up to 3 hours of talk time, and up to 300 hours of digital standby time. It runs on the 850/900/1800/1900 GSM/GPRS/EDGE frequencies. The phone comes with a one year limited warranty.

Product Description
The LG PRADA Phone introduces the world’s first advanced touch interface which eliminates the conventional keypad making the overall usage experience a highly tactile one. An extra wide LCD screen maximizes visual impact, allowing the user to benefit from several key features of the phone, including the 2 megapixel camera featuring Schneider-Kreuznach lens, video player and document viewer capacity. Above all, these features contribute to the phone’s beautifully sleek and simplistic appearance. Glowing icons on the face of the phone disappear when not in use to reveal a pure, un-adulterated black exterior. The phone is ultra thin (just 12 mm), nonetheless it hosts an array of additional multimedia functions, including an MP3 player and a music multitasking function for messaging. It also boasts an external memory slot, allowing the user to increase memory capacity for images, music and film clips.